Work with KCross Collective
Determine if your initiative is the right fit, explore our packages, and get a sense for our process.
Loyalty
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Memberships
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Culture
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Engagement
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Programs
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Loyalty ✳︎ Memberships ✳︎ Culture ✳︎ Engagement ✳︎ Programs ✳︎
Is your initiative the right fit?
KCross Collective works with brands that already have or are creating something worth being loyal to — a collector base, a guest list, a following — and want a membership program to engage that audience.
Clients are typically at the intersection of art, culture, hospitality, and travel: auction houses and art fairs, museums and cultural institutions, hospitality and restaurant groups, high-end hotel and real estate, concierge services across all luxury categories, as well as elevated brands with an access card or clubhouse. If the goal is creating a program as distinctive as the brand itself, KCross Collective is exactly the right fit. If the goal is the application of a prescriptive points system, this isn't the right fit.
Most clients come to the table with one of two objectives — often both: diversifying revenue through a paid or incentive based membership, or super-serving an existing community to deepen loyalty among the evangelists of the brand. Every KCross Collective engagement kicks-off by strategically defining the goals driving the work, because it shapes everything that follows. Benefit design runs through Kelli's proprietary 4-pillar CAPE framework — Content, Access, Perks, Experiential - to ensure successful program structure.
What are the options for projects?
The Blueprint
A strategic audit of where your membership opportunity lives and how to build it. You’ll receive a map of the full engagement: audience segmentation, benefit architecture, partnership potential, and a roadmap built around Kelli’s 4-pillar framework — Content, Access, Perks, and Experiential — so the program launches with a real foundation, not a deck.
The Programming
A tiered access plan built around a specific activation — a tentpole event, a seasonal campaign, a high-stakes milestone. Benefit and qualification scoped to that moment so the right members feel most rewarded, and the activation lands with intention.
The Launch
A fully managed build and roll-out from strategy to opening day. Partner negotiations, benefit design, tiering and qualification structures, creative, communications, and operations — all handled, so the program launches on time, on brand, and ready for its first members.
The Network
Access to relationships built across Sotheby’s, The Infatuation, Zagat, and JPMorgan Chase — venues, hospitality groups, cultural organizations, restaurants, and vendors. Brought in where it’s a genuine fit, not a generic vendor list handed off and forgotten.
The Playbook
A guide to the operating system behind the program, built so your internal team can run it without a strategist in the room every day. Standards, processes, and decision frameworks for everything from partner renewals to member communications to benefit fulfillment.
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A conversation about where the company’s membership and loyalty ambitions stand today, and where there are noticeable gaps. text goes here
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A tailored engagement plan of which phases are needed (Blueprint, Launch, Playbook, Program, Network), alongside commitment and investment.
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A conversation with leadership to align on objectives, timeline, and any anticipated deliverables.
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A true extension of the internal team for the duration of the project — not a vendor who disappears between check-ins.
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Strategy and execution phase including benefits design, systems and processes, programmatic finetuning.
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Many clients continue in an advisory capacity post initial project, for ability to use as a sounding board and connector as the program grows.
What is the KCross Collective approach?
Recommended engagements are scoped around where a brand is in its journey — some clients need a full build from blueprint to launch, others need a playbook refresh, or an expert point of view on a program that's stalled.
