Structured with precision. Created with personality.
Meet Kelli
Kelli spent her career in the rooms where loyalty strategy gets built, not only designing the executive presentation on membership, but also building the program's entire infrastructure.
Kelli is the one generating the seating chart and VIP lounge for a marquis auction.
Kelli is the one negotiating the perks for a start-up membership.
Kelli is the one deciding the benefit strategy for a credit card relaunch.
It all started at Sotheby's in client services and client development where Kelli had a front-row seat to learn what makes someone bid an extra increment on a $20 million painting. By the time she left a decade later, she was leading the invite-only loyalty program, Sotheby’s Preferred, concierge services for 10,000 top clients around the world; partnerships with 400 museums from the MoMA to the Louvre and 100 art fairs from Art Basel to Untitled.
From there, Kelli was drawn to The Infatuation & Zagat, working side by side with the founders of the hospitality media startup to launch a paid membership from scratch, which supported the company’s acquisition by JPMorgan Chase. Inside the largest bank in the world, she spent five years strategically designing the playbook for lifestyle programs associated with the premium credit cards, including Sapphire Reserve: always-on dining benefits with more than 500 restaurants powered by OpenTable and DoorDash; award-winning airport lounges with Happy Cooking Hospitality, Parcelle and Apotheke; cultural moment activations such as Miami Art Week, Formula 1, and FIFA; plus the Olympics access program in Paris 2024 that's paving the way to the sponsorship of LA 2028.
Every one of these projects taught Kelli the same thing: membership is a relationship, and relationships have to be designed purposefully for your network.
In 2026, she founded KCross Collective to bring that belief to a curated group of clients directly—the brands in art, culture, hospitality, and travel that have a coveted community and want to dedicate the strategy and execution to cultivating it.
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Let’s connect about…
How to create “belonging capital”
How to diversify revenue or super-serve an engaged audience
What is the precision-with-personality approach
What is the CAPE framework for program benefits
Why all premium brands should have a loyalty or membership strategy
